what is the best time of year to send out illustration promos in the mail? I just had my first foldout promo made and Im worried because its the holiday season now and i dont want it to be overlooked
I’ve been told there are *prime* months to send, where Publishers, ADs, Editors, etc. are gearing up for projects and starting to get their ducks in a row (namely February, April, June, September). Holiday themed promos are great~ I personally love getting Christmas cards, but you do run the risk of having your promo fall in amongst the deluge of mail they’re most likely receiving. A little bit before or after the *big events* in a year would be recommended.
That said, I’ve never been one for the mass promo blast—-I think the strength of promos lies in specificity and frequency; making sure your work and promo are appropriate for the person you’re sending it to (I like to go as far as specifically targeting one particular Cient/Art Director/Editor/Title to work for) and really doing your best to get your work in front of them to try and build a familiarity (and hopefully a relationship). And the other part of that is to be consistent and visible to them—if that means keeping your online channels updated and sending a promo everything couple of months, or an email every 5 months with new work and a kind (but brief) message. All of that to say, anytime is a great time to send a promo…..if you’re specific about who you’re sending it to.
why have you been keeping all your recent work secret? I keep checking your blog to se if you've posted any of the finished pieces of what you post on here but it has been updated in months :(
It’s partially due to a busy schedule, and in part I became a little tired (bored) of the way I was posting my work online. I’ve been wanting to do an overhaul of everything (including a full switch over to tumblr), but I lucked into a busy streak…and have been caught up with the “creation” part of work and (sadly) neglecting the “sharing” part.
Recently though, I’ve been trying to metaphorically “put my house in order”, so hopefully in the next little bit I’ll be able to get everything together again in a proper way.
Also, one major reason why I haven’t shared— I’ve been busy working on a project for a while now that’s involved a fair amount of secrecy. We haven’t been given the Okay to announce yet. But if I can be frank about it, it’s really exciting! I can’t wait to share it with people :)
—Thank you for this message! I get pretty caught up much of the time, these kinds of things are really nice, and help get me out of my head. Too bad you didn’t post with a name/link, I can’t send Anonymous prints/postcards ;P
i’m offering a process workshop in toronto called, QRST-
this is a 6-week, three-hour per session, creative workshop, with a focus on opening our eyes, mind and spirit to taking in the world in a new way-
we will primarily work through image-making, sculpture, critiques and a living collage…
This should be pretty amazing, and from what I’m told, a really great class has been assembled so far. I’d highly recommend it. Plus some fun guest collaborators set to come in as well. Sign up! Less than a handful of spots left. **Toronto - exclusive**
“Modernism brings out the dark drives that slumber in us. It reserves no place for the unexplainable or the mysterious - and for precisely that reason causes a return to barbarism. (…) We need mystery, that little bit of poetry. Seeing everything makes you sad.”—J.G. Ballard (via steve-kim, cabrapreta)