jhonnymcjhon asked: what is the best time of year to send out illustration promos in the mail? I just had my first foldout promo made and Im worried because its the holiday season now and i dont want it to be overlooked
I’ve been told there are *prime* months to send, where Publishers, ADs, Editors, etc. are gearing up for projects and starting to get their ducks in a row (namely February, April, June, September). Holiday themed promos are great~ I personally love getting Christmas cards, but you do run the risk of having your promo fall in amongst the deluge of mail they’re most likely receiving. A little bit before or after the *big events* in a year would be recommended.
That said, I’ve never been one for the mass promo blast—-I think the strength of promos lies in specificity and frequency; making sure your work and promo are appropriate for the person you’re sending it to (I like to go as far as specifically targeting one particular Cient/Art Director/Editor/Title to work for) and really doing your best to get your work in front of them to try and build a familiarity (and hopefully a relationship). And the other part of that is to be consistent and visible to them—if that means keeping your online channels updated and sending a promo everything couple of months, or an email every 5 months with new work and a kind (but brief) message. All of that to say, anytime is a great time to send a promo…..if you’re specific about who you’re sending it to.